Entrepreneurship Development Program

Course Coordinator: Mrs Divya Lalwani



Objectives a) Exposure to entrepreneurship & entrepreneurial mindset
b) Ability to empathize with changes around us through observation & listening skills
c) Build ability to identify and articulate problems and convert them into ‘opportunities’
d) Learn tools to think ‘out-of-box’ and build multiple ideas to solve one problem
e) Build self-reflection to identify one’s drive & build inner conviction to start
f) Explore opportunities to build ventures in the area of their passion
g) Manage failures and learning from mistakes
h) Build collaborative skills for co-creating user centric solutions
i) Improve financial literacy
j) Nurture business acumen
k) Learn powerful tools for communication of ideas and pitches used by start ups
Key Learning Outcomes Nurturing Entrepreneurial Mindset that can be helpful in shaping careers
1. Lifelong learning and openness to change;
2. Engagement in a complex and uncertain world;
3. Creative and innovative approaches to problem solving;
4. Belief and confidence in one’s own capacity and competency to be entrepreneurial;
5. Desire, motivation and intention to practice entrepreneurship and behave entrepreneurially;
6. Taking initiative and personal responsibility for actions;
7. A pursuit of goal-attainment through personal mastery and value-creation;
8. Recognising opportunities;
9. Grit and perseverance in the face of challenges;
10. Taking risks that lead to learning, growth and value; and
11. A belief in one’s ability to influence.
Course Content
TOPICS Key Learning Objective
Building a change driver mindset
  • Conscious observation of changes around us.
  • Understanding genesis of changes.
  • Understanding how different people react to changes & change adoption.
  • Introduction of change drivers.
  • Building change driver’s mindset.
Introduction to Entrepreneurship
  • Define the concept of entrepreneurship.
  • Understanding how entrepreneurship is different from doing business.
  • Understanding various stages in entrepreneurial life cycle.
  • Understanding how entrepreneurs drive changes in the world.
Introduction to Entrepreneurial Mindset
  • Define the concept of entrepreneurship.
  • Understanding how entrepreneurship is different from doing business.
  • Understanding various stages in entrepreneurial life cycle.
  • Understanding how entrepreneurs drive changes in the world.
  • Introduction to entrepreneurial mindset.
  • Identifying entrepreneurial skills & attitude.
  • Difference between entrepreneurship & entrepreneurial mindset.
  • How entrepreneurial mindset is effective in managing changes of future.
  • How entrepreneurial mindset helps in building successful careers.
Understanding Entrepreneurial Styles
  • Introduction to entrepreneurial styles.
  • Importance of styles during entrepreneurial stages.
Why Empathy is a starting point of good Entrepreneurial Journey?
  • Introduction to empathy.
  • Understanding how empathy leads to understand user problems.
  • Learning to use observations, listening and questioning skills more effectively.
  • Building user empathy maps.
  • Understanding stakeholder mapping while empathizing with users.
  • Understanding individual & group empathy & their interconnect & dynamics.
Techniques of Problem Identification
  • Learning various user experience gathering techniques.
  • Learning information analysis & synthesis skills.
  • Skills of collating learnings to build themes and drawing insights.
  • Mapping various ‘points pf views’.
  • Redefining problem statement.
Identification & Assessment of Entrepreneurial Opportunity
  • Learning techniques to assess & convert problems into ‘opportunities’.
  • Exploring factors affecting problem solving.
  • Introduction to risk and payoffs.
  • Approach to minimize risk in problem solving.
    • Learning opportunities shortlist techniques.
Shortlisting opportunity for ‘me’ through self-reflection
  • Introduction to self-reflection techniques to understand one’s passion & drive.
  • Understanding how to set larger goals and build plans to achieve them.
  • SWOT analysis.
    • Learning frameworks to integrate dream, passion & drive.
Alignment of opportunity to purpose of life
  • Learning IKEGAI.
  • Building capabilities to derive a mission statement to own’s life
    • Understanding how successful entrepreneurs have aligned their entrepreneurial outcomes to purpose of their lives.
Techniques of innovative thinking & complex problem solving
  • Introduction to innovation & innovative thinking process.
  • Learning ideation techniques.
  • Building habit of working on multiple ideas.
      Introduction to complex problem solving techniques.
Assessment of Entrepreneurial potential of ideas
  • Learning a framework of shortlisting ideas.
  • Understanding economic potential of ideas.
  • Building linkages with user feedback and their level of satisfaction.
  • Understanding product development stages.
Converting ideas into products & services
  • Learning to convert user benefits into product attributes and features.
  • Building product heatmaps
    • How to validate product features using user feedbacks.
Understanding user mapping
  • Introduction to consumers and customers.
  • Introduction to customer mapping.
  • Understanding customer decision making process and their influencers:
    • Building detailed customer profiles.
Solution prototyping
  • Introduction to normal prototyping and its importance.
  • How & why prototyping is different from building final product?
  • Resource management for prototyping.
  • Learning the process of prototyping
    • Introduction to rapid prototyping.
Building value proposition
  • Introduction to value proposition of products.
  • How entrepreneurs build and articulate value propositions of their solutions?
  • How value proposition helps to sharpen the entrepreneurial journey?
Introduction to business modelling
  • What is business modelling?
  • Learning how great companies have leveraged business modelling tools to build larger businesses.
  • Understanding how to map product ecosystem.
  • Learning business modelling techniques.
  • Learning revenue modelling and its integration with business modelling.
    • 1. Introduction to business model canvas.
Lean start up techniques
  • Introduction to Lean start up.
  • Why lean start up and Agile framework helps you to build great ideas?
  • Lean model canvas.
  • Learning pivoting of business.
Importance of Brand Communication
  • Importance of brand communication.
  • Components of brand communication & their alignment.
  • How effective brands are built?
  • Considerations to make effective brand communication.
Understanding Product Value & Price Determinants
  • Learning to capture value of the offering in price.
  • Introduction to product price determinants and their influencers.
  • Understanding Demand forecasting.
  • Understanding supply constraints.
  • Understanding price pay offs through awareness, availability & affordability matrix.
Financial & Resource Modelling
  • Understanding entrepreneurship economics.
  • Building breakeven businesses.
  • Learning product costing techniques.
  • Building costs of all resources and their optimization.
  • Building business projections templates.
Stakeholders Management
  • Understanding all stakeholders involved their roles & responsibilities.
  • Learning to articulate business measurement matrix.
  • Understanding use of technology & how to leverage tech enablers.
How to build Minimum Viable product (MVP)
  • Introduction to Minimum Viable Product.
  • How MVPs help entrepreneurs to get user feedback quickly and accurately?
  • Precautions to be taken while building MVP.
  • Building first communication.
Starting my own venture
  • Grit & perseverance.
  • How to deal with first set of customers?
  • How to overcome early rejections & assimilate learnings?
  • Important know how to scale the venture.
  • Risk mitigation while scaling the venture.
Evaluation Written exam / MCQ at the end of the course.
Batch Size Minimum of 60 students
Start Date 16th August 2021
Time Commitment 90 Hours
Credits 03
Fees INR 5500/-
Apply Now
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